About
I am an intuitive, remote-ready, digital design professional, human experience imagineer, brand expert, artist, maker, and creative leader with experience in the tech-driven sectors of healthcare, education, and advertising.
I possess a proven ability to lead creative teams, develop innovative user experiences, and drive significant initiatives. I possess a natural ability to translate complex concepts into compelling visual narratives, create and optimize brand systems, and foster innovation to achieve business objectives.
Ultimately, I'm a hands-on designer who employs systems and design thinking, striving to align the parts with the whole in ways that make sense to the end-user, customer, student, or patient. I love what I do.
Work
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Full-time/Remote
Summary
Led visual design strategy and set standards for all online courses, enhancing global user experience for over 150,000 students and streamlining course development.
Highlights
Led visual design strategy and set comprehensive standards for all online courses, significantly enhancing global user experience (UX) for over 150,000 enrolled students.
Developed and maintained a comprehensive suite of internal websites and digital resources, streamlining course development and improving efficiency for course builders.
Authored and implemented comprehensive Visual Design Guidelines and strategic design documentation ('Visual Design for Learning'), standardizing course taxonomy and naming conventions.
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Full-time/Hybrid
Summary
Provided visual design solutions to marketing, communications, and administration, strengthening brand representation and optimizing brand systems.
Highlights
Developed tailored visual solutions for diverse departments, significantly strengthening brand representation across the organization.
Co-led the development and instruction of OMC's inaugural service recovery program, enhancing patient and customer experience.
Initiated and successfully pitched an Institutional brand review, leading to optimization of OMC's comprehensive brand system.
Developed targeted marketing campaigns for new Sports Medicine & Athletic Performance programs for first responders.
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Full-time/On-site
Summary
Directed comprehensive brand strategy and visual design initiatives for diverse clients, integrating quality design to achieve business objectives like increased brand awareness and sales.
Highlights
Created strategic brand visual systems and assets for diverse clients, including Mayo Clinic and International Myeloma Society.
Integrated high-quality design elements, achieving client business objectives such as increased brand awareness, product promotion, and sales growth.
Spearheaded brand strategy development for multiple startups, including Phenomix Sciences and Med City FC, establishing market presence and visual identity.
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Full-time/On-site
Summary
Mayo Clinic’s Center for the Science of Healthcare Delivery (CSHCD): Collaborated with physician researchers to design and implement visual caregiver and patient decision-aid tools, improving patient understanding and care delivery efficiency.
Highlights
Created Patient’s Journey animation showing predictive analytics' impact on the patient's experience.
Developed specific decision-aid tools for Total Knee and Total Hip Replacement, pediatric head trauma and mammogram patients, enhancing comprehension of complex medical procedures.
Secured grant funding and led the prototyping and study of an innovative pressure ulcer prevention bed, contributing to enhanced patient safety.
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Full-time/On-site
Summary
Led 125 creative staff across three US campuses, overseeing the production of diverse marketing, scientific, and educational visual assets across all media.
Highlights
Secured a major campaign for Development, contributing to the successful raise of $2.5 billion for institutional initiatives.
Served on Mayo's Brand Team Committee and played a key role in the Innovation Workgroup, directly influencing institutional brand strategy and fostering a culture of innovation.
Facilitated public input sessions for Destination Medical Center (DMC) and served on the Mayo Clinic 2020 visioning committee.
Key member of Mayo's Innovation Workgroup, fostering and diffusing a culture of innovation.
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Full-Time/On-site
Summary
Designed motion graphics and special effects for television commercials, corporate video, and television news systems. National clients included Harley-Davidson, 3M, Target, BMW, ABC Television, Owens Corning, Timex, Best Buy, and many others. Also co-led digital effects, design, and compositing for major-label music videos of the era.
Highlights
Lead digital effects compositor on Foo Fighters' Next Year music video.
Lead digital effects compositor on National Jeep advertising campaign.
New York Art Directors Club Award for Minnesota Twins Busy Day animation.
Skills
Creative & Design
Graphic Design, Art Direction, Digital Experiences, Logo Design, Identity Systems, Web & Print Design, Copywriting, User Experience Design (UX/UI), Infographics, Presentation Design, Digital Signage, Typography, Design, Accessibility, Motion Graphics, Post-Production, Conceptual Sketches, Storyboards, Innovation, Illustration, Video, Product Illustration, Visual Storytelling, Data Visualization, Creative Direction, Ideation.
Communication & Leadership
Interpersonal & Written Communication, Collaboration, Copywriting, Mentoring, Business Acumen, Work Planning and Prioritization, Customer Service, Service Recovery, Project Management, Influence, Connecting Dots, Visioning, Stakeholder Expectations, Team Leadership, Speaking, Strategic Thinking, Remote Work, User Insight, Customer Experience, Client Relations, Market Analysis, Decision Making, Intuition, Empathy, Compassion.
Standards & Strategy
Brand Development, Brand Standards, Brand Architecture, Brand Attributes, User Research, Customer Journey Mapping, Observation, Brand Strategy, Brand Equity, Brand Voice, Visual Systems, Visual Ecosystem, Design Standards, Trend Awareness & Analysis, Marketing, Systems Thinking, Prototyping, Usability Testing, Design Thinking, Research Design, Ethical Practices, Strategic Partnerships, Operational Agility, Adaptability, Brand Lifecycle, Brand Extensions.
Specialties & Tools
Research, Medical Knowledge, Healthcare, Data Mining, Data Analysis, Microsoft Office, WordPress, Adobe Creative Suite, Illustrator, Photoshop, InDesign, Premiere Pro, Generative AI, Midjourney, Filmora, Figma, CODA.